FWDLink

Lead capture

The request lands in the job

Someone fills the form on your page. It shows up as a lead — not a missed text — and you move it when you quote.

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A what-do-you-need form on a phone in front of a porch

From the form to the pipeline

A short form with name, phone, and job

Name, phone, and the job

Ask for what you need to call them back. The form is on your page, where they already are.

On your page

A new lead card for a porch repair

It shows up as a new lead

The request is a card, with the job on it. You are not digging through texts to find who asked.

In the inbox

A short reply that says we will call today

Reply while you are still out

Answer from the phone. They know you saw it before you are back at a desk.

From the field

A porch repair card moved to Quoted

Move it when you quote

New → Need to contact → Quoted → Won. The lead stays on one card instead of a note you meant to follow up on.

Into the pipeline

Catch the ask on Your Page — work it on the pipeline

Lead capture is how a visitor on Your Page becomes a job you can quote. Add a form block — name, phone, job type, message — and every submission lands as a New card on the CRM pipeline. No copying DMs into a spreadsheet. Your public URL lives at Your Page; getting started covers signup and claiming your username.

Leads make more sense when proof is already in the workspace. Document the site in the jobsite photo app, mark issues with photo annotations, and attach those shots when you send an estimate. If they need progress photos before they book, FWD a share link from the same album — sharing an album explains client-facing galleries.

Speed wins jobs you cannot answer at a desk. Open the new lead on your phone, reply while you are still in the driveway, and move the card to Quoted when the numbers go out. Crew shots from invite shared albums can refresh the album before you call back. Sketch canvas layouts help when the request needs a plan, not just a photo.

Automations cover the gap when you are on a ladder. Build automations that start when someone submits the form or asks for a quote in chat — Tell me in the app, Send an email, Put them on your list, or Show chat helper for the next visitor. Pair lead capture with Local Pages when you want nearby searches to hit the same form.

Starter is free with Your Page, lead inbox, and albums. Review Plans for teammates, storage, and payments; plans and storage overview summarizes tiers.

Read how it works for the full path from first click to paid invoice, and features for every tool connected to lead capture. Your Page albums and FWD helps align public galleries with private follow-up.

From form submit to won job

How to capture and close a lead

  1. Add capture blocks on Your Page

    Enable the form or chat ask with the fields you need to qualify the job.

  2. Share your one public link

    Send fwdlink.com/you everywhere prospects already look for you.

  3. Respond from the New card

    Open the pipeline lead on mobile and reply while the request is still warm.

  4. Quote with photos attached

    Send an estimate from the card with album shots or annotated proof.

  5. Mark Won and invoice on the same record

    Move to Won and send the invoice without creating a second customer entry elsewhere.

Frequently asked questions

  • Where do leads go after someone submits the form?

    Into the CRM pipeline as a New lead card tied to the contact details they entered.

  • Can I reply to leads from my phone?

    Yes. Open the card in the app and respond from the field before you are back at a desk.

  • Do chat asks create leads the same way forms do?

    Yes. Quote requests from chat land on the pipeline so you can follow up like any other New card.

  • Can automations run when a new lead arrives?

    Yes. When→Then paths can notify you, email the lead, add them to a list, or show chat helper on Your Page.

  • Can I attach jobsite photos to the first estimate?

    Yes. Album photos and annotations on the job card attach to estimates you send from that lead.

  • Does lead capture require a paid plan?

    Starter includes Your Page and lead inbox basics. See Plans for advanced blocks and limits.

  • How is this different from a generic contact form plugin?

    Submissions stay in the same FWDLink workspace as albums, estimates, and share links — one job card end to end.

  • Can I send a share link while a lead is deciding?

    Yes. FWD a gallery from the job album while the formal estimate is pending approval.

  • Will Local Pages use the same lead capture form?

    Local discovery can point neighbors to Your Page or listings where the same capture blocks collect asks.

  • What fields should I put on the form?

    At minimum name and phone plus job type or message — enough to quote without a phone tag later.

Back to the basics

The features crews use every day — photos, markup, quotes, and the page that brings the next lead in.

Explore core features →

What else can I do?

A lead is the start of the page, the pipeline, and the quote.

See all features

Catch the next request on your page

Start free. The form lands as a lead.

Start free